While talking about metadata, its important to discuss social media because of its important role in libraries. Social media is an inexpensive and useful tool to have to provide librarians with a means to market their library to the patrons. The following resources go in depth into what role metadata plays in social media and why it is important.
Sources: http://www.slaw.ca/2011/11/17/the-anatomy-of-a-tweet-metadata-on-twitter/
http://readwrite.com/2010/04/19/this_is_what_a_tweet_looks_like/
https://americanlibrariesmagazine.org/2013/07/16/how-libraries-are-using-social-media/
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