Metadata in Twitter posts lets readers in on your geographic location, the language you speak, the phone you use, and more. They're also a mapmaker's best friend.Twitter's full data stream, their "fire hose", is a very detailed thing. Access to raw tweet upon raw tweet lets brands know what customers think and allows first responders to instantly tabulate hurricane damage. The fire hose is also full of metadata which discloses personal, geographic, and technological information on Twitter's tens of millions of users.
Sources:
http://www.fastcompany.com/3013208/these-amazing-twitter-metadata-visualizations-will-blow-your-mind
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